
Help change the future of hearing care in music
Hearing loss and tinnitus end music careers.
You’ve heard the stories from legends like Eric Clapton, Chris Martin, Pete Townshend, Phil Collins, Chris Martin, Ozzy Osbourne, Brian Johnson, Barbra Streisand, Jeff Beck, Neil Young, Lars Ulrich, Will.i.am, Sting, Billy Joel, and Paul Simon. Many more suffer in silence.
More than a billion music fans are also at risk, a frightening statistic for an industry that relies on its customers’ ability to hear. The World Health Organization reports 50% of the 2.8 billion young adults aged 12 to 34 are already hearing impaired or at risk due to loud music on personal music players, in clubs and live performances.
Hearing aids defined hearing care for over two centuries
It is time for something new: Hearing preservation.
Rooted in over 30 years of pathbreaking biomedical auditory neuroscience research and known as ACEMg™ in peer-reviewed medical research journals, Soundbites is the first clinically proven preventive care routine for hearing. In 2023, data from a two-year real-world evidence study demonstrated Soundbites preserved or improved hearing within six months for 75.3% of daily users, an unprecedented hearing research milestone.
Compare the arrival of Soundbites to other preventive care milestones that have already transformed other aspects of health care.
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Vision Care Supplements like PreserVision preserve eyesight.
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Dental Health Toothpaste, toothbrushes, dental floss, and regular checkups transformed oral health.
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Skin Care Sunscreen prevents wrinkles and skin cancer.
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Bone Health Calcium and Vitamin D maintain bone density.
Protect careers of artists who count on you
Consider offering a new tool for the trade – care for hearing like never before
As a pro audio or music gear supplier, you’re uniquely positioned to offer customers the breakthrough they’ve been waiting for—a safe, convenient routine that preserves hearing and sustains careers. Schedule a meeting with our founder Barry Seifer to learn more.
A short history
1980s
Research started in the late 1980s by Dr. Josef M. Miller at the University of Michigan Medical School.
2005
A lab study demonstrated that the micronutrient-plus vasodilator formula ACEMg maintains normal auditory function when noise intensity increases by 30dB, reducing noise-induced hearing loss by about 75%. The peer-reviewed paper was published in 2007 [1].
2007
Translational research begins, supported by an NIH grant. First RCT study in Sweden [2].
2012-2016
ACEMg project moves to Amsterdam, supported by a European Commission translational research grant. Lab studies in Sweden and Spain. RCT study in Germany [3].
2017
Soundbites test market in the Netherlands [4].
2018
The Keep Hearing initiative nonprofit is formed to conduct ACEMg open access public health research and education programs.
2019
ACEMg starts direct distribution as Soundbites® softgel capsules on soundbites.com under exclusive license from the University of Michigan.
2020
A peer-reviewed paper is the definitive explanation of the ACEMg biochemical mechanism of action [5].
2023
Data from a 2-year ACEMg real-world clinical study found that Soundbites preserves or improves hearing within six months for 75.3% of those who use it daily, an unprecedented achievement in hearing research [6]. Clinical findings are the basis for the OTIS Public Health Study.
2024
The Keep Hearing Initiative posts ACEMg for the World, a five-session video series explaining the Soundbites 36-year medical research journey to health providers in a continuing education course, also available free to the public. [7]
The OTIS Study begins enrolling participants [8].
References
- Le Prell CG, Hughes LF, Miller JM. Free radical scavengers vitamins A, C, and E plus magnesium reduce noise trauma. Free Radic Biol Med. 2007 May 1;42(9):1454-63. Epub 2007 Feb 20. PMID: 17395018; PMCID: PMC1950331. Article on pmc.ncbi.nlm.nih.gov
- Le Prell CG, Johnson AC, Lindblad AC, Skjönsberg A, Ulfendahl M, Guire K, Green GE, Campbell KC, Miller JM. Increased vitamin plasma levels in Swedish military personnel treated with nutrients prior to automatic weapon training. Noise Health. 2011 Nov-Dec;13(55):432-43. doi: 10.4103/1463-1741.90317. PMID: 22122960; PMCID: PMC3783265. Article on pmc.ncbi.nlm.nih.gov
- European Commission Framework 7 Medical Innovation grant 304925 to the ProHearing Consortium: A novel micronutrient-based strategy to prevent hearing impairments: test and road to market for age-related hearing loss and preservation of residual hearing. https://cordis.europa.eu/project/id/304925
- 2017 Soundbites Amsterdam Dance Event launch aftermovie. https://vimeo.com/501043872
- Alvarado JC, Fuentes-Santamaría V, Melgar-Rojas P, Gabaldón-Ull MC, Cabanes-Sanchis JJ, Juiz JM. Oral Antioxidant Vitamins and Magnesium Limit Noise-Induced Hearing Loss by Promoting Sensory Hair Cell Survival: Role of Antioxidant Enzymes and Apoptosis Genes. Antioxidants (Basel). 2020 Nov 25;9(12):1177. https://doi.org/10.3390/antiox9121177
- Seifer, B., Detweiler, R., & Minor, L. A. (2024, April 12). Impact of the ACEMg Biomedicine on Sensorineural Hearing Loss and Auditory Function: Analysis of Real-World Clinical Data. https://doi.org/10.31219/osf.io/uw7tq
- https://keephearing.org/for-the-world/
- ACEMg Hearing Preservation and Tinnitus Relief Study (OTISRWD). https://clinicaltrials.gov/study/NCT06477354