How Soundbites Protects and Preserves Hearing
Sound energy increases exponentially. So does the risk of hearing damage.
The demand for increased metabolic energy inside auditory transduction cells within the cochlea, the inner ear, doubles with every increase of about 3 decibels (dB) in sound level. The increased demand triggers a vast increase in free radical production, overwhelming cells’ ability to cope, creating oxidative stress that increases the risk of hearing damage fast as sound levels go up. Click the sound samples to see what happens and what Soundbites has been proven to do. Data in the visualizations are averaged but directionally accurate.
About the guinea pig and Soundbites real-world evidence research
We owe a debt of gratitude to the lab study guinea pigs that demonstrated ACEMg, the Soundbites formula, protected cochlear cells from damage from noise by up to 30dB, or 10 doublings of sound energy, reducing cochlear damage from noise by 75%. Read the peer-reviewed article.
It is not possible to confirm the lab findings using traditional random control clinical trial design because it is unethical to intentionally expose research subjects to harm from damagingly high levels of noise and only treat half.
Researchers solved that thorny problem by designing real-world evidence studies to collect real-world data.
The 2-year clinical study was the first real-world study to use the updated and improved Soundbites softgel formulation. Statistically significant objective clinical data demonstrated that ACEMg preserved hearing. Remarkably, the data also demonstrated that the ACEMg softgel formula improved hearing, an unprecedented milestone in clinical hearing research. Read the clinical study report.
The 24-week OTIS public health study is the second real-world evidence study. The OTIS study assesses the potential impact of Soundbites softgels on hearing sensitivity, tinnitus, and hyperacusis symptoms. All new Soundbites customers can also use the OTIS protocol and test tool. Learn more.
