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From medical school lab to you in 20 years 

Auditory neuroscientists at the University of Michigan Medical School started investigating hearing loss biochemistry in 1987, led by Josef M. Miller, Ph.D., the director of the Kresge Hearing Research Institute at the University of Michigan Medical School.

Basic research was continually supported by the National Institutes of Health. A landmark 2005 lab study demonstrated the ACEMg formula protected inner ear cells from oxidative stress-related noise damage up to 30dB, reducing noise-induced hearing loss by 75%. Read the peer-reviewed article.

Translational research started in 2007. The project moved to Amsterdam in 2012 after winning a medical innovation grant that resulted in the paper explaining exactly how Soundbites works, the Soundbites softgel product, and a decision to collect real-world clinical data instead of random control trial (RCT) data. Learn about ACEMg-to-Soundbites translational research

Researchers overcame the clinical data obstacle with real-world evidence studies, starting with a one-night pilot study conducted on a ferryboat taking EDM fans to an overnight festival during the annual Amsterdam Dance Event. Watch the aftermovie

The clinical data milestone was reached in 2024 at the conclusion of a 2-year real-world evidence clinical study that demonstrated Soundbites preserved or improved hearing for 75.3% of daily users, within most improvement happening within the first six months. Results continued with ongoing use. Read the report

The 24-week OTIS public health study started enrolling in December, 2024 and is planned to continue for years, gathering Soundbites epidemiological data quantifying improvement in hearing sensitivity, tinnitus, and hyperacusis symptoms. All new Soundbites customers can also take the 24-week OTIS test

The Dysfunctions We Aim to Prevent

Hearing loss

Inner ear hearing loss is called sensorineural hearing loss, or SNHL, which accounts for more than 90% of all hearing loss. Noise-induced hearing loss, NIHL, and age-related hearing loss, ARHL, account for a large majority of SNHL. Sadly, NIHL is happening to children and young adults more often recently. After 36 years of research. ACEMg from Soundbites can do something about the vast SNHL problem. You don’t need to believe us. The clinical data speaks for itself. The scientists at the U.S. Patent Office reviewed the data and granted our recent patent.

Tinnitus & hyperacusis

Recent auditory neuroscience goes beyond the phantom limb analogy.  Tinnitus and hyperacusis often reflect cochlear synaptopathy, or hidden hearing loss, HHL, which audiograms often miss. The root of HHL is stress at ribbon synapses linking inner hair cells to the auditory nerve, often from noise exposure, called noise-induced hidden hearing loss, NIHHL. Synaptic changes, essentially communication failures between sensory cells and the nerve fibers that send signals to the brain, frequently precede, and help explain, tinnitus and hyperacusis.

Cognitive dysfunction

Age-related hearing loss is strongly linked to dementia risk. It increases social isolation and cognitive load—a processing bottleneck that slows the brain’s information pipeline and diverts resources from other tasks, causing mental fatigue. Mild loss may double risk; severe loss can raise it up to fivefold. Estimates of dementia cases attributable to hearing loss range from 9–32%, but even the lowest estimate is cause for concern. Hearing aids may slow decline, and preserving hearing in midlife is emerging as a leading preventive strategy.

Test it yourself

Run your personal 24-week ACEMg test

Soundbites ACEMg 12-week test kit

Two 12-week kits, step-by-step test tool

Track your own hearing over 24 weeks using our guided online test tool and standardized OTIS study protocol.

  • Use the Soundbites online test tool to conduct your personal 24-week test.
  • Purchase two 12-week test kits at a 21% discount.
  • Instructions are included with your order.
  • Your results are presented at the end of the test.

Our happy customers

Monica V., Toronto

“I have extreme sensitivity to normal sound levels. I could barely go into a store. Now I do my own errands. I'm getting a part of my life back that I thought was gone forever. I’ve been using Soundbites for two years and will take it for the rest of my life!”

Zachary B., Pro Drummer

“Tinnitus is permanent like tattoos, but the suffering doesn’t have to be. Soundbites is extremely effective. I use it every day to keep my tinnitus out of the way of my life.”

Glenn G., MD

"I have found Soundbites to be of clear benefit for patients. These real changes are clinically important. The significance of this achievement cannot be overstated."

Art H., Commercial Pilot

"After taking Soundbites for
over a year, my audiograph
showed a freeze in hearing
decline and improvement in frequencies which had
shown a decline."